Back when I introduced Amazing Arizona Comics #1, I explained why a certain pasty-faced fast food icon was included on the cover:
". . . a line from the flick Demolition Man once inspired me to wonder what a real fast food war would look like (by way of the excellent graphic novel Three Fingers . . ."
So, enter: Donnie McDougal, the albino son of an entrepreneur that capitalized on the fast food craze of the early '50s by founding a chain of derivative burger joints across America. Exploited by his father, Donnie fled and joined a circus -- then, when Daddy died and left Donnie the business, McDougal's became a safe haven for freaks needing work.
Eventually, other derivative fast food chains opened, too, and competition got fierce. Literally. The Fast Food Wars began! More to come on this one . . .